TARGET
FRESH FINDS

Just in time for spring, this eye-catching social campaign employs visually stunning stop motion animation and intricately crafted 3D paper sculptures that grabs people’s attention and encourages them to discover new beauty must-haves. By refreshing the content regularly and maintaining a strong product focus, the campaign has been able to exceed growth goals and continue to perform well over time.

Role: Senior Art Director
Director: Josh Dickinson
Agency: Mother NY