bareMinerals
The Power of Good

For the launch of BareMinerals’ new brand platform, The Power of Good, I partnered with ‘Bare Beauties’, a cast of trailblazing women to help spread the word that good, clean choices—no matter how small—have the power to create a big difference in the world. Currently, 1 percent of all purchases will help change the lives of women — $1.35 million raised so far in the US, with a goal to expand the fund around the globe and top $5 million in total donations within five years.

Role: Senior Art Director
Director: Sebastian Kim
Company: Shiseido